Showing posts with label techniques. Show all posts
Showing posts with label techniques. Show all posts

Saturday, February 21, 2009

The Importance of Color Correction...Exposing the real picture.

So the other day we posted a blog with preview pics sent to us from our good friends Danny and Stefano at Kid Dangerous of the Summer Line they produced for us. I put these pictures everywhere and something started bothering me. I could barely put my finger on it until I realized they hadn't been balanced in post. I brushed some cobwebs off my old rusty noggin and remembered on of the most important lessons I learned from pro designer and photographer, John Preskitt. He had shown me the perfect and quickest way to balance a jpeg that looked otherwise lost... Results are in. Its amazing how much we can overlook...

Before
After
Before
After
Get those color levels even people. I get so annoyed when I see overly warm pics where everyone is so tan, and so are their teeth. Not to mention that we just discovered our t-shirts are nice and thin and actually WHITE, not faded yellow.