Saturday, February 21, 2009

The Importance of Color Correction...Exposing the real picture.

So the other day we posted a blog with preview pics sent to us from our good friends Danny and Stefano at Kid Dangerous of the Summer Line they produced for us. I put these pictures everywhere and something started bothering me. I could barely put my finger on it until I realized they hadn't been balanced in post. I brushed some cobwebs off my old rusty noggin and remembered on of the most important lessons I learned from pro designer and photographer, John Preskitt. He had shown me the perfect and quickest way to balance a jpeg that looked otherwise lost... Results are in. Its amazing how much we can overlook...

Before
After
Before
After
Get those color levels even people. I get so annoyed when I see overly warm pics where everyone is so tan, and so are their teeth. Not to mention that we just discovered our t-shirts are nice and thin and actually WHITE, not faded yellow.


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